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The Benefits of Using Video Libraries

Organizing your video libraries can play a significant role in creating an effective and searchable video content strategy.

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Not only are you able to keep tabs on all of your content, but you can also capture critical data that informs you on each video’s performance with audiences. This ranges from views, when and where audiences are watching your content, and even information on your video’s SEO ranking.

With that, there are significant benefits that using video libraries can give you and your organization.

Benefits of Video Libraries

Making your video content searchable is a critical component to increasing your content’s reach, engagement, and especially SEO. However, there are plenty of other benefits that video libraries afford you and your organization.

  • Create a Hub for Video
    • You can store and share all of your content in one central location. No matter where your video content ends up, it will all be hosted from your central video library.
  • Seamless Collaboration
    • With all of your video content in one place, you can easily collaborate with your colleagues to coordinate your organization’s video strategy.
  • Reduce Server and Storage Costs
    • A central video library reduces the need to send files back and forth. This allows your organization to save significantly on email server and storage costs.
  • Control Video Access
    • Utilizing a video library allows you to control who has access to your content to edit, publish, etc. Thus, a video library lets you customize these privacy settings within your organization.
  • Proper Coding and Formatting
    • Video libraries allow you to upload content directly to a variety of channels as well as being able to embed content on your website or social media platforms. This capability eliminates the need for you to code or format your videos manually.
  • Organize Video Content
    • Video libraries allow you to simply and effectively organize all of your video content. Whether you need to arrange content by campaign, department, or project, video libraries allow you to create a central location for all your team members to find what they need.
  • Great SEO Benefits
    • Maintaining a video library allows you to embed your videos directly onto your website or other platforms and reap the benefits of search engine optimization.
  • Video Performance Insights
    • Another key benefit of using video libraries is the wealth of information and in-depth analytics that they can provide for you. This allows you to invest more time, money, and resources in the content that is performing well and reduce costs for content that is not.

Video Libraries Conclusion

Though not a mainstream strategy for many content creators, utilizing video libraries for organization, media data, and SEO can yield significant benefits for those that opt to use them. Not only are you able to keep tabs on all of your content, but you can also capture critical data that informs you on each video’s performance with audiences. This ranges from views, when and where audiences are watching your content, and even information on your video’s SEO ranking.

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Mitchell is the Marketing Manager at cielo24. He is a graduate of the University of Southern California and currently resides in New Jersey. He leads all blog posts, eBooks, marketing email campaigns, and content marketing.

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