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Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018) – especially publishers and news organizations.

News and publishing houses are turning to video and audio content more than ever before. From podcasts to news clips to hyper targeting on social media channels, the power of multimedia shows no signs of slowing down.

You can make your online media content stand out and improve content discovery by using video captions and audio transcripts.

The answer to creating a searchable video library for your news and publishing media content is to use high-quality video intelligence. This data allows you to optimize, tag, index your media assets and covert them into an online database for your audience to enjoy.

cielo24 works with companies in the news and publishing sectors to help catapult video viewership and improve engagement. Video and audio content can supplement the powerful stories being told by your organization and extend the message across the internet.

Complete the form on this page for a free trial and see how easy it is to integrate cielo24 searchable captions™ and media data.

Podcasts are growing more popular by the day. Audio captions and transcripts help grow your podcast subscribers.

There are many benefits to adding captions and transcripts to your podcasts. First, captions and transcripts help make your podcast content accessible to all people – including second language learners and individuals with hearing or learning disabilities. Secondly, captions and transcripts of your audio content allow your content to be crawled, indexed, and ranked on search engines, increasing your visibility. And finally, your podcast transcripts can be repurposed or reviewed for new insights, like news articles and new media content.

Benefits of News & Publishing Captioning:

  • Content search within video or across media libraries
  • Meet legal obligations for hard of hearing audiences
  • Content-based recommendations for boosted engagement
  • Refined viewer targeting
  • Access global buying power
  • Optimize for silent autoplay on social media
  • Improved SEO and watch-times
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