002 – Improving Lead Generation Using Media Content Transcription
Nicole Flynn, cielo24’s CMO, and Chrissy Wissinger, Director of Marketing at Prevedere, dive into using transcription and captioning for improving lead generation, media ROI, and the latest content campaigns. They discuss the disruptive effects of the pandemic on traditional marketing strategies, the need for reusable content, and other marketing strategies.
- Introduction to Chrissy and Prevedere (00:34)
- Shifting Content Strategy (01:21)
- Repurposing Content for Lead Generation (3:21)
- Cost of Transcription and ROI (04:28)
- Marketing Advice From Chrissy (07:05)
- Closing statement (09:05)
Chrissy Wissinger, Director of Marketing, was instrumental in successfully pivoting Prevedere’s content and lead generation engine as COVID-19 hit to maximize marketing success. She is an expert on all things marketing, content creation, and more.
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