002 – Improving Lead Generation Using Media Content Transcription

Transcript – Episode 002

Nicole Flynn, cielo24’s CMO, and Chrissy Wissinger, Director of Marketing at Prevedere, dive into using transcription and captioning for improving lead generation, media ROI, and the latest content campaigns. They discuss the disruptive effects of the pandemic on traditional marketing strategies, the need for reusable content, and other marketing strategies.

Topics Discussed:

  • Introduction to Chrissy and Prevedere (00:34)
  • Shifting Content Strategy (01:21)
  • Repurposing Content for Lead Generation (3:21)
  • Cost of Transcription and ROI (04:28)
  • Marketing Advice From Chrissy (07:05)
  • Closing statement (09:05)


Chrissy Wissinger, Director of Marketing, was instrumental in successfully pivoting Prevedere’s content and lead generation engine as COVID-19 hit to maximize marketing success. She is an expert on all things marketing, content creation, and more.


cielo24 can help with all your inclusive technology demands. As a technology company at heart, cielo24 works with individuals and organizations around the world to uplevel video and audio marketing, searchability, and compliance. cielo24 offers searchable captions™, transcripts, intelligence and audio description to create seamless media data solutions for every industry.

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