How to Optimize Facebook Videos for Silent Play Successfully implementing a video strategy on Facebook…
Adding video captions can seem difficult, time-consuming, and expensive. Yet, it’s quite the opposite. There are also many benefits of captioned social videos, including increased accessibility, opening your content up to second-language audiences, improving SEO and ranking, and increasing conversions.
While many platforms have auto-captioning capability, they often don’t hit the accuracy standard that many audiences need to understand the content. For this reason, it’s important to have professional captions (like from cielo24!) and upload them for each video. Here are step-by-step instructions for adding captions to two major platforms, Facebook and Twitter.
Add Captions to Facebook Videos
About 85 percent of Facebook video views have sound turned off. Having captions on Facebook videos allows you a chance to make it compelling without requiring the viewer to turn on the sound. Here’s how you can add captions to Facebook:
- Upload a video and click on:
- the “ready to view” notification, or
- the timestamp at the top of the video post on your newsfeed
- Click on the horizontal ellipsis at the top right and click on Edit video.
- Upload a .srt file by clicking on Choose File button below Upload SRT files.
- Hit Save.
Add Captions to Twitter Videos
Twitter videos received over 1.2 billion views as of 2019, and the numbers are yet to peak. Adding captions will make your video accessible to more of these viewers and help your marketing efforts. Here’s how you can add captions to Twitter videos:
- Pick a video from your Media Studio library.
- Navigate to the Subtitles tab in the window that pops up.
- Use the dropdown menu to select the language.
- Click Upload to locate and choose a .srt file saved locally on your computer.
Captions, in addition to conferring accessibility on the video, bring a range of marketing-oriented benefits. With video consumption metrics heading for new highs, captions will assume increased importance. So, it’s a good idea to stay ahead of the curve by adding captions to all your video marketing content.
cielo24 social video captioning for all your content
cielo24 is removing barriers to increase video marketing ROI, searchability, and compliance for all your videos.
cielo24 proudly works with companies and organizations across the globe on video data solutions that boost your content growth and reach. Our searchable captions™, transcripts, and video intelligence work to power your video marketing discovery, visibility, engagement, and accessibility compliance for companies of sizes and industries. For more information on our video marketing, transcription, captioning, and video intelligence solutions, contact us online to start captioning!