Top Eight Benefits of Captioning

cielo24 eBook COVER - Using WCAG Guidelines to Plan Your Audio and Video Media - 2022
Make sure captions are in your media strategy and compliant with WCAG Guidelines

Captioning video is an excellent strategy to improve your video content’s accessibility. Not only does it expand your audience to those with hearing impairments, but utilizing captions ensures your compliance with relevant accessibility guidelines while giving a boost to your content’s SEO. The benefits of captioning are manifold, however, there are a few significant ones that every organization should know of.

Here are the top eight benefits of captions:

Insights for Those with Disabilities

as a Benefit of Captioning

Captions can significantly help those with hearing disabilities and impairments. Captions can make verbally expressed words simpler to hear for those with hearing loss. This is because the meaning of words is affected by the hearer’s assumptions. Captions also give data about audio effects or speaker identification that may be crucial to understanding the content of the video.

Sound-Sensitive Environments

With the help of closed captions, audiences can watch videos in places where sound is inaccessible or frowned upon. This is most true in libraries, offices, and public establishments. What’s more, auto-play on mute is a widespread trend on social media platforms. Captions can considerably improve the experience of these videos and help audiences understand the content of the videos without sound.

Improve Language Skills

Captions can play a great role in learning and improving your language abilities. Though not necessarily a surefire strategy to comprehend a foreign language, learning a language in lifelike situations through video content can definitely assist you. According to research by the National Institute of Health, captions can help ESL students incorporate learning cognizance, acknowledgment, and maintenance when it comes to learning another language. For example, from the well-known Korean group, BTS, RM (the lead singer) has attested to learning English through watching F.R.I.E.N.D.S. on television.

Boost Search Engine Ranking as one of the Benefits of Captioning

Having adept captions within your videos can help position your content higher on web indexes and search engines. Through massive search engines such as Google and YouTube, your videos can be made to be more searchable and discoverable by audiences. In essence, your videos can become simpler to discover because of the wealth of information and video data that captions can provide for the contents of your media.

Captioning for Technical Vocabulary

Adding captions can add lucidity to your content. This is especially important for specialized language, brand name, or industry vernacular. If audiences do not understand the language being used, captions can provide the necessary clarity for watchers to appreciate and realize the content they were watching.

Foreign Accents and Background Noise

With a lot going on throughout a video, captions can help audiences understand what is going on despite any background noise or side effects that are occurring. This is also true for foreign and difficult to understand accents as audiences can read along with the speaker to fully grasp the content of the video.

Literacy and Comprehension Rate

Students can benefit significantly from captions. They can have the added benefit of reading while listening and giving data textually and using video is much more engaging for students. In students’ early years, utilizing captions while watching any form of video can maximize the exposure of reading and improve literacy and comprehension.

Accessibility for Everyone

Accessibility is the most notable advantage of captioning. No matter the form of video, captions can make video content more accessible for a wider audience. With captions, audiences can access videos from any location. This includes sound-sensitive environments for all audiences as well as literally any location for those with hearing impairments or disabilities.

Benefits of Captioning Conclusion

Captions significantly enhance the experience of watching videos for many people. This is especially true for those with hearing impairments, however, even those without disabilities can benefit greatly from captions. Overall, captioning videos have a large number of benefits that can assist audiences as well as organizations who elect to use them effectively.

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cielo24 Audio DescriptionUsing our own robust AI machine and human quality control, we offer a full suite of accessibility solutions. Sign up for the Self Serve web app where human-verified transcriptions and captions start at less than $1/minute. Contact us online to get started!

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Nicole E. Flynn, CMO at cielo24, is deeply interested in exploring and communicating the ways in which Artificial Intelligence (AI) intersects with various aspects of our daily lives. She is passionate about exploring the ways in which AI can be ethically harnessed to improve the quality of life and make our world a better place. Nicole seeks to educate and inform audiences about the potential of AI technology and how it can be used to drive innovation and growth.