Everything you need to know about subtitles, captions and searchable captions. This question comes up…
Use searchable captions to crank up your video SEO
Online video is transforming the way we think, communicate, learn, conduct business and even socialize. It is one of the most impactful advancements of our time. Online video accounts for over 50% of online traffic. Yet online video remains a blackbox, as video is still not search-friendly or accessible.
The Kaltura Connect 2014 video features Brian Plackis-Cheng, CEO of cielo24, in a discussion on how Kaltura REACH searchable captions promote content accessibility and discovery though SEO.
According to the forecast, the number of online video viewers will amount to 209.8+ million users in 2016, up from 186.2 million in 2013. So if you are producing video online, the time to power your SEO media data is now.
After they find you…
SEO is only the beginning of your video strategy. Beyond finding your video content, its vital to extend your audience reach, the hearing impaired and second language viewers are two examples. Over 15% of the US population speak English as a second language and 1 in 5 Americans have a disability. The numbers are too big to ignore and by adding searchable captions you make your content accessible for millions.
Take a look at the Hidden Power of Searchable Captions video (above), it will further define the direction video is heading. Learn and be heard, join us for the next Kaltura Connect to take part in the conversation shaping the future of online video.
Try cielo24 media data for free to find out more about how simple (and inexpensive!) it can be to get to the guts of online video. If you are currently using the Kaltura Video Platform, contact your Kaltura rep today for more information about Kaltura REACH.