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Content Marketing

The Benefits of Investing in Media Data

Video media data is the evolution of video metadata – it is a set of information that describes the whole – not just a part. While metadata scratches the surface…

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  • November 24, 2021
  • Nicole E. Flynn
  • Media Data
Hands holding a tablet with a computer in the background

Closed Captions For Marketing: Why Every Marketer Should Be Utilizing Them

Closed captions are most commonly thought of as a basic accessibility tool, with almost all forms of media now adding closed captions to comply with accessibility regulations. However, what many…

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  • April 23, 2021
  • Nicole E. Flynn
  • Closed Captions
Woman holding iPhone X streaming service media and video TikTok

TikTok Announces Auto Captioning

Last week, TikTok announced their auto captioning feature for their platform, making the app one step closer to being fully accessible. The TikTok auto captions feature makes it easier for…

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  • April 16, 2021
  • Nicole E. Flynn
  • Social Media
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