The Media Within Your Podcast

There is a wealth of media within your podcast. With just an audio-only podcast, you can create a variety of branded content. Whether it’s shorter clips for YouTube “Shorts” or longer-form content covering specific topics discussed throughout the episode, podcasts can certainly be marketing gold.

Using the closed captions and transcripts of podcasts, you can produce other great content. From blog articles to social media posts, transcribed podcasts are marketing gold. They can contribute to all your marketing campaigns in one way or another.

In business, time is money. If you are spending hours on creating marketing assets for the same episode, you’re not using your time efficiently. With the help of transcripts, you can create a diverse range of branded marketing content from the same podcast episode. For example, from episode four of Media Tech Talk, we published:

• Ebook material (you’re reading it right now!)
• A blog post
• Email campaign copy for clients
• Social media content

Turning Audio-Only Podcasts into Video Content

Besides other written content, the media within your podcast is plentiful. Another way to use your audio podcast content is to create a video offering for maximum reach. Not only does this increase the ROI of your original material, but also allows you to expand your audience reach. Audio-only podcasts are not as engaging as visual content. However, once you add a captioned video, it is only a matter of time before you see a big leap in the engagement rates.

By turning your podcast into a video offering, you can get your podcast trending on video-only sites such as YouTube or TikTok, as well as other social media sites that rely on visuals, such as Instagram, Facebook, or Snapchat. If you don’t know how to convert podcasts into a video, don’t worry. Here are four different methods to transform any podcast into a video:

1. Converting Podcasts Using a Movie Maker Application

There are several applications on Google Play Store or AppStore that allow users to create artistic videos. In a few clicks, you can combine audio and images to create a captioned video. For this, you need three main files:

• The podcast audio.
• The images or background files.
• The captions file.

With all these elements at hand, you can easily create a video using a movie maker app.

2. Record Yourself While Podcasting

We’re sure you’ve seen many videos of creators filming their podcasts. This is an extremely engaging way to captivate viewers. And if you hadn’t guessed, it is tried and tested by many successful podcasters.

For this, you can simply set up cameras wherever you record the podcasts and start filming before you start. This video is especially useful for web streaming.

However, you can also add it to social media to draw more users to your channel.

If you host guests on your podcast, download relevant plugins to record the video for later use.

3. Creating Videos with PowerPoint

We have all used PowerPoint to create presentations. But did you know you can save these presentations in different formats?

To create a video, save the .pptx file as a .mp4 or .wmv file. Next, click on File -> Export -> Create a Video. You could also simply click on the Export to Video button to save the presentation as a video file. Remember, it is always a good idea to ensure the captions don’t interfere with the video.

4. Turn Them Into YouTube Videos

Lastly, you can quickly upload the episode on YouTube. YouTube by default creates a video of the podcast file and lets you add any file to use as a background.

However, we don’t suggest using YouTube’s automatic captioning feature. It is highly inaccurate (only up to 60% accurate!) and considered a big mistake by professionals.

Instead, upload your podcast episodes to your cielo24 portfolio and we’ll provide you high-quality, accurate transcripts that work seamlessly with YouTube and can contribute to your podcast’s reach.

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